Dr. Sanna

Balsari- Palsule 


Dr. Sanna Balsari-Palsule is a behavioural scientist. In today's increasingly complex world, she uses evidence-based insights from psychology, behavioural economics and neuroscience to improve the quality of people's lives. Besides her research, she is an associate at Judge Business School, Cambridge and is a UN keynote speaker on behaviour change. Her writing and research has been featured in the World Economic Forum, The Wire, Fast CompanyBBC, Vice, Psychology TodayFirst Post and New York Magazine. She is a regular contributor for Psychology Today. She resides in London and Mumbai. 

Dr. Balsari-Palsule advises companies, start-ups and NGOs on behaviour change 

Sanna's philosophy is to bridge the gap between academia and applied science to solve problems that are:


Sanna uses behavioural science and human-centred design as a lens to break down complex challenges and improve products, policies and services. Sanna is particularly passionate about using behavioural tools to improve services for bottom of the pyramid users. Sanna has used this approach in projects in agriculture, financial inclusion, health and education in regions in India and East Africa.  



Since 2011, Sanna’s academic research at the University of Cambridge has focused on enabling individuals to make better decisions and positively change their behaviour. Sanna uses this human-centred  approach to advise organisations and leaders on designing policies and practices that support individuals to lead happier, more fulfilling lives. Sanna has published academic papers and book chapters that are available on request. 

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